BRINGING INSTANT BACK IN A BIG WAY, Waka was in the middle of a repositioning of their brand. We helped tie the story from package to digital.


David was on the hunt for an agency that could help them go from the DIY era of Waka and tell a story of how their product had clear differentiation in the US market of travelling coffee lovers who want their spiffy brew on-the-go.

We helped the Waka team prepare for a website overhaul by providing strategic direction on their photogaphy imagery (complete with a full deck on shot lists, model and prop styling) a month out from our scheduled development date. Then we used a high-performing theme to bring the new waka to life online, complete with a comprehensive subscription integration and bundling experience.


  • Photography Art Direction & Styling
  • Shopify Accelerator
  • ReCharge Subscription Styling
  • ReCharge Bundling Engine Styling
  • Shopify Development
  • Custom eCommerce Development
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What We Did

Branded and Launched a subscription-first Shopify experience

Created a high-end brand ready for an audience with saturated competition

Supported the USP of real results for skeptical prospects

Created an on-brand experience using high quality branded photography to appeal to high-aesthetic customers

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