EIR Supplements

SCIENCE JARGON ONLY GETS YOU SO FAR and this brand with the proof-is-in-the-pudding angle needed a brand strategy designed to connect much deeper than supplement facts ever could.

Shopify, Wellness, DTC

EIR is a female owned supplement brand, headed Barbara and Andrea - who were wading through the murky waters of scaling their sales on the meta ads growth curve. After months of experimentation, they realized their brand wasn't resonating with audiences. EIR's longevity formula is one of the most scientifically effecacious products on the market, but their positioning and content were falling flat.

Andrea and Barbara's goals were to clear out stock of their retired formulation, and be agressive with new customer acquisition. We were challenged to bring new life to this indie brand to increase conversions on an ASAP timeline.

We stepped in to offer clarity on the best course of action (and thank goodness we got copywriting help from the ever-so-brilliant Jennifer from Gemini Copy Co coming in clutch.).

Services

Shopify Design and Build
Brand Strategy
Content Strategy
Ongoing Services
Paid Ads Management
Klaviyo Email Marketing Foundations

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Project Results

Connecting deeper with messaging, mapping out a clear customer journey, standardized visual language that reflects their premium brand, and a website that converts with ease.