An "A" for Arq Studio surrounded by a circle

Kibou

Kibou detailed image of features highlighted for Shopify website design by Toronto Agency for Shopify

The deliberately minimal diaper bag had a site that was too minimal and needed a bigger impact on the bottom line without weighing down operations.

Accessories, fashion, shopify ECOMMERCE

Kibou came to us with a giant list of problems with their old site: managing inventory of their colors was (on a scale of 1 to 10, 1 million in pain and suffering), and their average order value was low for a mid-tier price point product.. Stephanie and Nell wanted a partner to help them sell out on their bundled products, drive repeat purchasers, and help them expand into new market with pet and toddler accessories. Oh, and REALLY highlight their creative new brand photography and alllll the GIFs.

We worked on an accelerated timeline to bring to life Kibou’s newly improved - and easier to navigate - brand site that brings bundles and gifting to the forefront. Kibou now tells the story of helping moms and dads live an intentionally minimalistic life to be present with their little ones without being weighed down.

Services

  • Web Design
  • Story Brand Strategy
  • Shopify Development
  • App Integrations
  • Catalogue Architecture
  • SEO Optimization
  • ReBuy Implementation
  • Wishlist
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RESULTS

THE NUMBERS

Kibou increased total sales by 183% percent following redesign in 2022 on Shopify by Toronto Design and Development Agency Arq
Total Sales up 183%
Kibou increased Conversion rate CVR optimization improvements by 17% percent following redesign in 2022 on Shopify by Toronto Design and Development Agency Arq
17% conversion rate increase
Kabrita increased Online direct visits with SEO optimization improvements by 107% percent following redesign in 2022 on Shopify by Toronto Design and Development Agency Arq
21% more add to carts
Kibou increased total sales by 183% percent following redesign in 2022 on Shopify by Toronto Design and Development Agency Arq
184% more sales from Online Store
Bloat Latte packaging design photo art direction for Shopify Wellness DTC Brand
Bloat Latte packaging design photo art direction for Shopify Wellness DTC Brand
Bloat Latte packaging design photo art direction for Shopify Wellness DTC Brand
Bloat Latte packaging design photo art direction for Shopify Wellness DTC Brand

Project Results

By integrating intelligent inventory connection apps to keep bundles in sync, the founders spent less time managing inventory problems and more time on their marketing, launching gifting initiatives and brand partnerships. Last, by integrating with Okendo, we were able to help Kibou save $250 quarterly and integrate with their Klaviyo automation to incentive reviews, which has resulted in more first-time visitors converting in their first session, lowering their customer acquisition costs.

Plus, by separating colours into their own Shopify products we were able to free up the team to create more specific colour details images, as well as relevant cross-sales in downstream systems.

Shopify Web Design

A huge pain on the old site was not being able to highlight product features. Plus Kibou wanted to separate their colors into individual products to create more detailed product images, and introduce new bundles through the site. Using metafields we incorporated a smart product linking structure to create swatches that load new product pages with minimal page downtime. Plus, using ReBuy we were able to increase AOV by smart selling accessories for the single bag PDPs with instant add to cart capability.

Want a shopify site like this?