A FIRST OF IT'S KIND IN THE EU, Gimmy is targeting an untapped market. We brough this DTC first brand from concept to execution in <4 months.


For busy modern overwhelmed parents and young driven professionals Who need daily support, not just gimmicky magic pills, we helped this EU brand launch a soft chew nutritional supplement that you'll actually enjoying taking daily.

Boris and Simon approached Arq to bring the visual experience to life from a North American lens to break boundaries in the European market.

Their goal is to approach supplements in a more pleasurable and enjoyable format that shies away from the clinical format of typical supplements. We helped bring a vibrant brand to market that stands out from the stodgy competitors.


  • Brand Strategy
  • Product Launch
  • Packaging Design
  • Shopify Development
  • Website-in-a-week Development
  • Photography Art Direction
  • Subscription Program
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What We Did

Branded and Launched a subscription-first Shopify experience

Created a high-end brand ready for a multi-language audience

Supported the USP of real results for skeptical prospects

Created an on-brand experience using high quality branded photography to appeal to high-aesthetic customers

Shopify Web Design

On the product detail page, we strategically designed bite sized sections detailing ingredient benefits. The entire page layout is customized to highlight the hero product colors - all the way from the logo to the newsletter signup form. There's no mistaking what the key unique selling propositions are (Or the yummy gummy flavors either) thanks to smart descriptive meta fields sprinkled throughout.

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