For product education, Arq wanted to showcase the texture and color qualities as accuraltely as possible. Use of props like gold jewlerry and coffee table books with help create a cohesive look with our other products. We asked our photo team to make it look appealing, mouthwatering, cozy, and appropriate for fall/winter. Having models hands in the shots helped to ground some photos and create scale. Our approach was to evoke a sense of movement (stirring, pouring, dripping) to bring this product to life on screen.
