Unlocking the power of solving an array of health concerns with storytelling.
Wellness, E-Commerce
May 2020
Shopify Design, Shopify Development, Marketing Design

The fastest growing wellness brand needed a strategic website that could keep up.

Arrae is a Canadian wellness brand bringing all-natural solutions to annoying problems of the contemporary woman in packaging beautiful enough to deserve coveted counter-top space.

Co-founded by fashion and lifestyle blogger Siffat Haider, aka @icingandglitter and her powerhouse partner Nish. Siff reached out from an instagram referral. The goal was to get out of the DIY’d bootstrapped phase and take their brand to the next level to drive some key marketing initiatives and support subscription purchases from already cult-following customers.

Redesign metrics goals:

• Time on Page increase (double)
• Bounce rate decrease (10% or more)
• Increase Average order Value by selling together
• Returning Users Through rate increase
• Adding subscription method will increase conversion for 35-55 customers

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