Arrae is a Canadian wellness brand bringing all-natural solutions to annoying problems of the contemporary woman in packaging beautiful enough to deserve coveted counter-top space.
Co-founded by fashion and lifestyle blogger Siffat Haider, aka @icingandglitter and her powerhouse partner Nish. Siff reached out from an instagram referral. The goal was to get out of the DIY’d bootstrapped phase and take their brand to the next level to drive some key marketing initiatives and support subscription purchases from already cult-following customers.
• Time on Page increase (double)
• Bounce rate decrease (10% or more)
• Increase Average order Value by selling together
• Returning Users Through rate increase
• Adding subscription method will increase conversion for 35-55 customers