It's hard to know where to start when it comes to email marketing. You want to make a great first impression with your customers, but you don't want to seem too sales-y or spammy. Thinking about how to structure your flows can be overwhelming. There are so many things to think about - from the design of your email, to the copy, to the timing of your send. And if you're not careful, you can easily end up annoying your best customers and driving them away. Where do you even start?
It’s time to help more customers through the journey that sets you apart from other brands. From just welcoming prospective customers to your brand and enticing them to make a first purchase, to onboarding them to your product for the first time to encourage a repeat purchase. There can be a lot of nuance to the type of content they can receive, the timing of it all, and how it can actually help your business grow without more time consuming customer service.
Here’s the 3 email flows we recommend getting started with ASAP:
Checkout abandonment occurs when someone has started the checkout process and has passed checkout step 1 where their email address was entered, but then didn't complete their purchase or step 2. Most likely scenario for checkout abandonment is unexpected costs before finishing their order, like Shipping, taxes, or the length of shipping times. I worry about the one-page checkout impacts on merchants being able to collect emails for this essential flow. A Checkout abandonment email sequence is a series of emails that are sent out to customers who have abandoned the checkout process in order to encourage them to finish their purchase. The main difference between cart abandonment and checkout abandonment is that in cart abandonment, the user has only added items to the shopping cart but hasn’t initiated the checkout process (and they're ALREADY on your email list) whereas with checkout abandonment, the user has proceeded towards buying something but hasn’t finished it and may have potentially provided their email and marketing consent for the very first time.
Most importantly, Checkout abandonment means this customer had a HIGHER purchasing intent that a cart abandoner.
Different from your signup flow, It is important to understand the key ways in which your customers interact with your products and set them up for success when using them so they will be repeat purchasers. One of the best tools for achieving this is Product Onboarding Flow inside Klaviyo. It allows you to create a personalized onboarding sequence that helps customers become aware of and take advantage of all the features and benefits your product offers. This is especially useful for wellness brands on Shopify, as they are able to showcase their unique offerings in a digestible format that speaks directly to beginner topics that help keep customers out of your CX teams inbox, all the way to nurturing more habitual patterns than enable a repeat purchase behavior.
A great example of this is the onboarding sequence that Athletic Greens provides when you become a first time customer, particularly when you signup with their bundle. The first email is delivered spookily accurate to when the product shows up on your doorstep. The content essentially is built to habitualize the product usage. Helping target customers biggest issues that cause refund requests, returns, or churn like taste, texture, spoilage, making it a routine, and
Product Onboarding Flow inside Klaviyo will help you create a customized experience for customers while providing them with valuable information about your product. Here are five key benefits of creating a Product Onboarding Sequence:
Creating a Brand Ambassador Program Signup and Nuture Flow inside Klaviyo provides several key advantages, such as:
That’s why we make the Klaviyo KickStart service for our emerging brand owners who know how powerful email can be for their business, but just don’t have the time to execute properly.
Imagine being able to sit back and watch as your customer engagement skyrocket and revenue increase without having to do extra work or think twice about it! Let us take away all the stress from writing campaigns and flows that engage customers.
Instead focus on what matters most - growing the business itself!
We'll help you create beautiful emails that look great on any device, and we'll give you templates and tips for writing amazing copy that will get your customers excited about hearing from you. Plus, we'll show you when is the best time to send your emails so that they always reach your readers' inboxes.
The investment is 2 payment of $2,075 USD - and with an email list of 2,000+, you’ll make that back in your first month alone.
If you're looking for help with the blocks you have on making email your no-fail revenue driver, we're now booking spots for our most requested service Klaviyo Kickstart.
That's why we're offering only ONE space per month for Klaviyo Kickstart, our newest service that includes:
I'm ready to level up my email
🎉 Our Klaviyo Kickstart program is designed to help you achieve your goals and take your business to new heights, with two easy payments of $2,075 USD.
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