Boxed in by template chains, this category breaking brand was ready to get snatched with an upgraded brand and web experience to give the girls (and CR) a serious lift.
We helped Pinsy launch a seriously upgraded web experience JUST before Black Friday (unheard of BTW) - giving the girls a serious conversion lift of over 30%. Plus a 25% increase in average order value thanks to better merchandising of add-ons - bye bye nip slips and hello nipple covers 🙈.
Optimizing nomenclature with better search terms and categorization of this niche product, and introducing the ability to segment colorways - no apps needed - has been a game changer for this brand bending all the rules when it comes to wearing your undergarments in public.
Reduced returns and customer service inquiries with more intuitive size chart guide and accessible product fit information
Reduced administrative time with easy to duplicate lookbook pages perfect for new product launch campaigns and seasonal refreshes.
Exposed better categorization with shopping methods by cut, shaping type, neckline and more in collections filtering.
Increased order value with smarter cross selling, making their nipple covers their best-sellers
Experiencing intense drop-off rates from warmed-up social visitors - we decided to put more emphases on better way-finding throughout the site and highlight product benefits to our ideal consumers. From making lifestyle images shoppable, to creating better product identifiers - overall clickthrough rates to view products from key entry points kept customers in the purchase path longer and increased numbers of sessions with active carts.
Helping women find their best fit was our main goal. From an upgraded Size Guide experience helping customers take accurate measurements and making the size chart discoverable on the product pages. Paired with easier to filter options to shop by cut, color, style and shaping intensity.