Whether it’s your first website or your considering another redesign, we will design a custom site tailored to fit you like you would expect of a bespoke Armani italian suit. Only the best for you, bella.
Template approaches fails in fitting the unique needs of your brand, your content, and your ability to upkeep it. We only design custom tailored solutions on the same principles templates were built with - to be repurposed and scaled with ease. With a collaborative approach in mind our goals is to make your online identity something you love and are proud to show off - and show it off you will! We will formulate a marketing strategy to reach your customers and audience as you know them best and make this new foray into your digital identity one for the history books.
Before we begin, as always we need to make sure our vision and approach are a match for each other. We can schedule a virtual coffee date for you to ask me all the questions you need, technical or personal! I’ll be looking to draw out any details to put together a full creative brief from you to understand the ins-and-outs of your project - don’t worry I will guide you through this process. Everything you know about your business, we want to soak in and become experts in as well. You'll tell us about your biggest business pain points, what's working and what's not! Together we'll pick the solutions that will work best going forward in your website plans.
Only after doing a deep dive through research and compiling a creative strategy approach, we will dig in to crafting the design and bring the vision to life. We will dig in to crafting the design and bringing the vision to life through colour, typography, images, graphics, and motion. We will create a flat prototype so you can envision the site. Imagine this as the artists rendering of your home from the curb appeal. We’ll gut check the work and make sure it aligns to what you had visions. Our goal is for “Wow” and no less. We need to establish our visual language and that the foundation we laid previously still has legs. Just like constructing a house, it’s hard to imagine what it will be like to live in until the frames actually have walls and we’ve furnished the space! You will evaluate the site as it progresses for the flow of pages and content and the effectiveness of the visual treatment against the project goals. A flat prototype will be delivered with InVision where we can talk about feedback in context directly on the artwork and get a sense of the site actually using your mouse or your thumbs.
We believe in moving slowly at the beginning to be faster at the end. Upfront we will spend some time planning for the end of the process so nothing is a surprise. During this step we will also plan out your sitemap and create an architectural blueprint of your content. Then we will work on integrating a marketing plan for the pre and post launch. With a clear vision in mind for the outcome we’ll both have a fire under our buts to get things moving. Last but not least, we will pick a CMS that suits your needs best. We're proud to offer a number of different CMS software integrations such as SiteCM, Showit, Shopify, Squarespace and of course Wordpress. We will chat about the capabilities as well as the pros and cons of each to you.
Now comes the hard part: making the design a real and living web accessible document. We’re going to make this as worry free as possible - with regular status check-in’s you will see the site as it progresses from style guide, to fully interactive pages. It’s also time for you to prepare to have your content close to being finished for us to stay on track with the launch schedule.
A testing plan will be created to make sure your the site works under a number of different pressure tests. Using the personas we will write a few testing plans, cover the supported browsers and devices to consider and thoroughly test each one and make changes. Taking a fine tooth come through the site to polish everything before launch. This can often be the most tedious and annoying parts of the process but it’s always worth it to take care of all the little details.