Service Package

eCommerce Design & Strategy

6-12 week lead time

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DIY'ing Templates Only Gets You so Far

You're website is like your 24/7 on-call salesman and she can either be your greatest asset or your weakest link. If you're website has become a time suck - let us hook you up to life support. We can revitalize you up with a site that gets your customers oohing and aah-ing all the way to the 'buy now' button.

Our Collaborative Process

Week 1

The Creative Brief

Before we begin, as always we need to make sure our vision and approach are a match for each other. We can schedule a virtual coffee date for you to ask me all the questions you need! I’ll be looking to draw out any details to put together a full creative brief from you to understand the ins-and-outs of your project - don’t worry I will guide you through this process. Everything you know about your business, we want to soak in and become experts in as well. You'll tell us about your biggest business pain points, what's working and what's not! Together we'll pick the solutions that will work best going forward in your website plans even beyond just the look at feel. We're here to consult on the best technical stack that fits your business operations and helps you keep that chunk of revenue in your pocket.

Week 2

Strategic Direction.

We believe in moving slowly at the beginning to be faster at the end. Upfront we will spend some time understanding your users experience, and customer journey. A deep dive of your competitive landscape, research and compiling a creative strategy approach will be our first focus. We're not interested in regurgitating a clone of what everyone else is doing. During this step we will also plan out your sitemap and create an architectural blueprint of your content. With a clear vision in mind for the outcome we’ll get things moving on quickly. Last but not least, we will pick a CMS that suits your needs best so you can manage your site as easily as possible. We're proud to offer a number of different CMS software integrations such as Shopify, or Webflow. We will consider the capabilities as well as the pros and cons of each to you for long and short term success.

Week 3–4

Creative Direction

Only once we've established your brand voice and strategic direction will we dig in to crafting the design. Here we are bringing the vision to life through colour, typography, images, graphics, and motion. We will create a flat prototype so you can touch, click, and see the site in a more realistic setting. Imagine this as the artists rendering of your home for the curb appeal. We’ll gut check the work and make sure it aligns to what you had envisioned. Just like constructing a house, it’s hard to imagine what it will be like to live in until the frames actually have walls and we’ve furnished the space! You will evaluate the site as it progresses for the flow of pages and content and the effectiveness of the visual treatment against the project goals. A flat prototype will be delivered where we can talk about feedback in context directly on the artwork and get a sense of the site actually using your mouse or your thumbs.

Weeks 4-7

Technical Implementation

Now comes the hard part: making the design a real and living web accessible document. We’re going to make this as worry free as possible - with regular status check-in’s you will see the site as it progresses from style guide, to fully interactive and CMS editable pages. It’s also time for you to prepare to have your content close to being finished for us to stay on track with the launch schedule.

Weeks 8+

Quality Assurance & Launch

A testing plan will be created to make sure your the site works under a number of different devices and browsers. Using the personas we will write a few testing plans, cover the use cases and thoroughly test each and refine each one until it works. Taking a fine tooth come through the site to polish everything before launch to get the best performance, accessibility, and SEO score we can. This can often be the most tedious and annoying parts of the process but it’s always worth it to take care of all the little details. Once you've signed off, it's time for your final payment and then we launch!

What You're Getting

Your website has to be your best sales man 24/7 without feeling like it's a full time job to keep it up. We never just dump off a site you can't maintain. Content management systems are at the heart of our websites, and at the end of the process you will have a full arsenal of tools, knowledge to keep publishing posts, tweaking copy, and launching new pages without a developer lifting a single finger.

The Low-Down

We value radical transparency, so here's all the important details of a typical project:

4–6 weeks from the day of our kickoff. We make sure a work-back schedule in Asana is approved by you, you'll know exactly what's going on, all your deliverables will be sent to you in a secure Google Drive Folder, and we're always here to help you with your next project when you inevitably sky-rocket into success.

Your investment will vary depending on your business needs and the complexity of the features you need to run your online store and serve your customers. We always recommend you book a consultation call - you can ask us any questions you might have, and we'll get to know your needs before we provide you with a proposal.

We offer flexible payment plans that work for you and your project goals. Get in touch to learn more.

Credit card, electronic transfer, and direct deposit are all accepted. All payments will be secure through Honeybook, our CRM provider.