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Dew

Bloat Latte packaging design photo art direction for Shopify Wellness DTC Brand

Creating the go to brand for the ambitious modern women who needs all-natural stress relief.

WELLNESS, ECOMMERCE, Shopify

How can the young professional find the perfect chill pill without… well pill poppin' or blowing your budget on wine. Meet Dew, the undetectable BFF of your Monday morning mocktail, for the ultimate in zen. Ariana (read: co-founder, mental health advocate, beauty *and* brains) approached us to bring our creative juices to her passion project that doubles as a socially conscious business honouring her late brother by giving back to mental health organizations with every purchase. Kava root is widely unknown to most western populations, but its effects are undeniably incredible. We knew Arq could bring a grounded and approachable look to this category-breaking wellness brand in a fresh way without overcomplicating it. We collaborated with Gemini Branding to come up with a name that was short and to the point. We named the business Dew because a) it’s symbolic. You know that feeling when you’re up before the sun and beads of dew suspend from blades of grass—that’s the feeling that Ariana’s product bottles. Quietude. Tranquillity. And b) it makes for some fun puns.

Services

  • Brand Identity Design
  • Packaging
  • Photography Art Direction
  • & eCommerce Design
  • Shopify Development
  • Brand Strategy
  • Klaviyo Email Design
  • ReCharge Subscription Program
Home page design details for Dew brand identity design for Shopify wellness brand by Toronto Canada Shopify Agency Arq
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Bloat Latte packaging design photo art direction for Shopify Wellness DTC Brand
Bloat Latte packaging design photo art direction for Shopify Wellness DTC BrandDew brand identity design for Shopify wellness brand by Toronto Canada Shopify Agency Arq
1 bottle highlighting packaging design for Dew brand identity design for Shopify wellness brand by Toronto Canada Shopify Agency Arq
Bloat Latte packaging design photo art direction for Shopify Wellness DTC Brand
Bloat Latte packaging design photo art direction for Shopify Wellness DTC Brand
Blue background of women dropping wellness brand tincture product packaging design for Dew brand identity design for Shopify wellness brand by Toronto Canada Shopify Agency Arq
Dew wellness gif of opening bottle packaging design dropper for Shopify website
Abandoned cart email design Dew brand identity design for Shopify wellness brand by Toronto Canada Shopify Agency ArqKlaviyo email design for welcome series for Dew brand identity design for Shopify wellness brand by Toronto Canada Shopify Agency Arq
Klaviyo automation designs for Dew brand identity design for Shopify wellness brand by Toronto Canada Shopify Agency ArqKlaviyo design details for Dew brand identity design for Shopify wellness brand by Toronto Canada Shopify Agency ArqKlaviyo email design for welcome new subscriber series Dew brand identity design for Shopify wellness brand by Toronto Canada Shopify Agency Arq

Klaviyo Email Design

We helped the brand deliver revenue otherwise lost on auto-pilot, by integrating a strong brand reflected in multiple flows inside Klaviyo. Abandoned Cart, Welcome Series, Subscription Activation, and more. These emails help educate consumers on the benefits of Kava, tips on destressing and keep customers coming back.

Shopify Web Design

For a single-product site, the founders' personal passion and enthusiasm for introducing Dew Drops was key. Arq put together an engaging set of custom internal pages with fun recipes, meaningful content, and a glimpse into the minds of the founders.

About page desktop Shopify details for Dew brand identity design for Shopify wellness brand by Toronto Canada Shopify Agency ArqSubscription marketing benefits page by Dew brand identity design for Shopify wellness brand by Toronto Canada Shopify Agency Arq
Dew brand identity photography art direction design for Shopify wellness brand by Toronto Canada Shopify Agency Arq
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