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Bare Biology

Bloat Latte packaging design photo art direction for Shopify Wellness DTC Brand

Backed by science and meaningful storytelling through a new custom developed website, we positioned Bare Biology to outlast wellness trends and cultivate a loyal community of customers.


Offering a simple, effective, and powerful approach to wellness, Bare Biology lives up to its name with a nothing to hide ethos. Driven by real science and real stories, they offer high quality and sustainably sourced omega-3 and collagen supplements to support a wealth of health concerns. At Arq, we undertook the project of designing and custom developing a new site to house their rebrand (product line), with the goals of achieving strong e-commerce growth and building an engaged community of loyal customers and industry experts. 

Bare Biology became the founder-led business, highly rated and recommended by UK nutritionists as the outcome of Melanie Lawson’s experience with postnatal depression. Through research as a conscious consumer seeking answers to her own health concerns and the transformative experience she gained using omega-3, Melanie created the supplement company she wanted to see in the world. One that was radically honest, committed to quality and sustainability, with product offerings as natural as mother nature had intended.


  • Shopify Plus Development
  • eCommerce Strategy
  • Rewards Program Branding
  • Loyalty Program Design
  • Review Replatforming
  • Shopify Plus Development
  • ReCharge Subscription Upgrade
  • Ongoing services
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Bloat Latte packaging design photo art direction for Shopify Wellness DTC Brand
Bloat Latte packaging design photo art direction for Shopify Wellness DTC Brand

What We Did

Upgraded the custmer experience by consolidating logins with ReCharge 2.0 Upgrade

Helped customers find pertinent information with SEO optimized landing pages with a TOC

Increased order value with smarter cross selling, and exposing bulk options for customers to explore

Created an on-brand experience using high quality branded photography to appeal to high-aesthetic customers

Integrated a new Brand Loyalty Program connected into the ecosystem

Branded the Loyalty Program, Flourish, with a bespoke new identity system

Supported the USP of real results for skeptical prospects

Cleaned up social media purchase journey for organic and paid social visitors

Shopify Web Design

We brought life into the product detail page with updated lead product images and feature graphics to emphasize lifestyle benefits and sustainability efforts. Showcasing Bare Biology’s hero product in their plastic free travel friendly paper pouches, in an organic setting with natural color palettes, is the type of visualization power that convinces low funnel users to hit “add to cart.” We also introduced targeted cross sells below the key description area, to round out your personalized routine for daily flourishment.

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