The fastest growing DTC Brand needed a website that could keep up with blazing-fast growth without bloating the experience.
Arrae is a Canadian wellness brand bringing all-natural solutions to annoying problems of the contemporary woman in packaging beautiful enough to deserve coveted countertop space. Arrae is now the fastest-growing women’s supplement brand in North America, and needed a site worthy of their counter-worthy product launch to the public.
Co-founded by fashion and lifestyle blogger Siffat Haider, and her powerhouse partner Nish. Their goal was to get out of the DIY’d bootstrapped phase and take their brand to the next level to drive some key marketing initiatives and support subscription purchases launching with their 2 flagship products.
Improve customer retention with a new subscription program launch with ReCharge
Reduced bounce rates by 67% for new users from FB ads
Increased order value with smarter cross selling
Created an on-brand experience using high quality branded photography to appeal to high-aesthetic customers
Branded and Launched a Virtual care experience to create a new revenue stream
Created a high-end luxury brand impression
Supported the USP of real results for skeptical prospects
Cleaned up social media purchase journey for organic and paid social visitors
Arrae saw a surge in organic online mentions after the redesign. We increased their conversion rate over 130% to an astonishing 10.73% for a 10 day period (that's more than 1 in every 10 customers purchased) for organic social visitors and re-targeted facebook ads. Their current conversion rate sits at double their industry vertical benchmark. They also saw the best in the industry performance of email automations driving 5 figure returns every week, in their sleep.
We partnered with Arrae to support them in a high growth period. From multiple campaigns during holiday and birthday seasons, to launching products like their Capsule Case, and Bloat Latte. Arq demonstrated the ability to keep a site seeing millions in traffic every week with an industry leading conversion rate,
We supported the Arrae team for 2 years throughout multiple iterations of the website, helping them launch the Virtual Care program as a sister offering to their product lineup. We also helped improve the digital experience with highlights on the Clinical Trials updates with multiple landing pages, and site-wide design updates.