THE FASTEST GROWING DTC BRANDneeded a website that could keep up with blazing-fast growth without bloating the experience.
SHOPIFY PLUS, DTC, WELLNESS
Arrae is a Canadian wellness brand bringing all-natural solutions to annoying problems of the contemporary woman in packaging beautiful enough to deserve coveted countertop space. Arrae is now the fastest-growing women’s supplement brand in North America, and needed a site worthy of their counter-worthy product launch to the public.
Co-founded by fashion and lifestyle blogger Siffat Haider, and her powerhouse partner Nish. Their goal was to get out of the DIY’d bootstrapped phase and take their brand to the next level to drive some key marketing initiatives and support subscription purchases launching with their 2 flagship products.
Services
Shopify Theme Design
Ongoing Services
Brand Messaging
eCommerce Strategy
Shopify Plus Development
Product Launches
Packaging Design
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Q2 2020 COMPARED TO PREVIOUS PERIOD
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THE NUMBERS
Increased order value with smarter cross selling
Reduced bounce rates by 67% for new users from FB ads
Improve customer retention with a new subscription program launch with ReCharge
Improve customer retention with a new subscription program launch with ReCharge
Reduced bounce rates by 67% for new users from FB ads
Increased order value with smarter cross selling
Project Results
Arrae saw a surge in organic online mentions after the redesign. We increased their conversion rate over 130% to an astonishing 10.73% for a 10 day period (that's more than 1 in every 10 customers purchased) for organic social visitors and re-targeted facebook ads. Their current conversion rate sits at double their industry vertical benchmark. They also saw the best in the industry performance of email automations driving 5 figure returns every week, in their sleep.
KIND WORDS
My god. I don't even have words for this girl. [Lea] is so talented and has pulled through last minute for so much. I don't know how I got so lucky as to have you reach out to me all those months ago.
Siffat Haider Founder, Arrae
Arrae
Website Design
We supported the Arrae team for 2 years throughout multiple iterations of the website, helping them launch the Virtual Care program as a sister offering to their product lineup. We also helped improve the digital experience with highlights on the Clinical Trials updates with multiple landing pages, and site-wide design updates.
